Australian titanium powder producer Coogee Titanium, in collaboration with the University of Queensland and the Additive Manufacturing Cooperative Research Centre, has launched a AUD 677,000 research project to assess the suitability of its domestically produced TiRO titanium powder for additive manufacturing and other advanced manufacturing processes. The TiRO process, developed by Australia's Commonwealth Scientific and Industrial Research Organisation (CSIRO), enables continuous direct production of titanium powder, reducing production costs by 30-50% compared to gas atomization. The study benchmarks TiRO powder against commercial gas-atomized and hydride-dehydride titanium powders, focusing on the impact of trace impurities such as magnesium and chlorine on microstructure and mechanical properties. Performance is evaluated via PBF-LB and hot isostatic pressing. The project aims to advance Australia's domestic titanium supply chain. If validated, TiRO would offer the metal powder industry a cost-effective, non-atomization powder manufacturing route.